
MEDIA CONSULTANCY PORTFOLIO
David Murphy
Melbourne, Australia
July 2025

Victoria State Emergency Service​
Below: stories in magazine "Community Matters"; 2023 showreel with expandable index of contributions made; VICSES activation at Melbourne Royal Show; volunteer profile pitched to Herald Sun; performing master of ceremonies for medal ceremony at the Shrine of Remembrance.

Showreel 2023 (above): 00:00 - 00:30: As the duty officer, provided majority of data and updates to broadcasters on requests for assistance cited (reactive). 0:24: Prepared key messages for State Agency Commander and coordinated with ABC News reporter at State Control Centre (reactive). 1:00: Prepared spokesperson for pre-recorded TV interview on 7 News (reactive). 1:10: Pitched interview opportunity to Seven Network and 9 News statewide and coordinated with reporters on the day to ensure successful outcome (proactive). 1:22: Worked with 10 News reporter to provide location of crews for vision (reactive). 1:49: Pitched package and media release on new road safety vehicles to regional news network WIN (proactive). 2:14: Led a national steering committee to secure an opportunity for our spokesperson on ABC News for annual fundraising day (proactive). 2:26: Pitched local volunteer profile to regional news network WIN for annual fundraising day (proactive). 3:06: Prepared State Agency Commander with key messages for pre-recorded interview to air on Sky News Australia (reactive). 3:23: Pitched package on storm and flood preparedness to 7 News and provided key messages to spokesperson (proactive). 3:35: Provided key messages to spokespersons and coordinated with journalist (reactive). 3:59: Pitched story idea to 7 News and statewide print titles and provided key messages for spokesperson (proactive).





Emergency Management Victoria
Deployed to Public Information Section at State Control Centre as subject matter expert for VICSES during major emergencies. Coordinated regional news coverage with Incident Control Centres across the state and prepared spokesperson on site for live and pre-recorded interviews.



Victorian Department of Health​
Worked as media advisor within Incident Management Teams and pitched interview opportunities to statewide networks with the Chief Health Officer (CHO). Worked with epidemiologists to provide key messages for CHO and briefed journalists accordingly.



Melbourne Water
Worked as media advisor within Incident Management Teams as support agency during pollution events. Pitched and ran ministerial events, and proactive stories to create social licence for Melbourne Water's management of drinking water supply and educate the public on conservation.





Australasian Society for Autism Research
Provided media consultancy service for biennial conference, and acted as spokesperson for interview placed in periodical Link Magazine.


